- Long-tail keywords are a great source of traffic. It’s quicker and
cheaper to rank for longer, specific keyword phrases, and more than 40% of
searches are comprised of four or more words.
- Dedicate 1 page of your website to each keyword that
you’re targeting. Doing
so makes it simpler for search engines to categorise and rank your pages.
- Add keywords in the right places. They’re less
important than they used to be, but you should still include them in urls,
page titles, meta descriptions, header tags and image alt tags.
- Avoid keyword stuffing. You’re much more
likely to be penalised than credited if you use a keyword phrase
repeatedly on a page.
- Backlinks affect rankings more than anything
else. The
number and quality of links pointing to your site will largely determine
in what position your site ranks.
- Don’t set backlink targets. Link building should
be a steady, consistent, on-going process, that doesn’t stop when you
reach a certain number.
- Get backlinks from relevant sources. Search engines want
to display relevant results for each keyword, and links from relevant
pages/sites, are a strong signal to them that your site is relevant.
- Get backlinks from trusted sources. Links from
trustworthy sites (for example, Wikipedia, BBC, The Huffington Post, etc.)
signal to search engines that your site is trustworthy too.
- Be prepared to work for backlinks. Generally, the more
easily you can acquire a link, the less value it will likely have.
- Don’t pay people to link to your website. Not only is it risky,
but it’s unnecessary too, as if you have good content and build good
relationships then people will link to you for free.
- Don’t get involved in link networks. The benefit of getting
links from networks is low, whereas the risk of being penalised and losing
rankings is high.
SEO stands for search engine optimization.It is the process of getting traffic from the “free” “organic”“editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads
Thursday, May 9, 2013
11 tips of seo
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