Thursday, May 9, 2013

seo 20 tips


  1. Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
  2. Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
  3. Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
  4. Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, there’s a reasonable chance that they’ll link back to you if you have good site.
  5. Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people – both the site owners and visitors to those sites.
  6. Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content.
  7. Contact small businesses with relevant websites. A good relationship, in which you help promote each others’ sites, makes SEO simpler and cheaper for you and for them.
  8. Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
  9. Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
  10. Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
  11. Add your address and phone number to every page of your website. This builds trust and improves rankings if you’re targeting keyword phrases that contain your town/city name.
  12. Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
  13. Ask customers to leave reviews on Google+ and local directories. Positive reviews improve your rankings in Google’s local listings and can be accessed directly from the search results.
  14. Be personal in a way that big businesses can’t be. Putting your individuality and  personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
  15. Use social websites to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
  16. Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
  17. Social media isn’t a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
  18. Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
  19. Small businesses can rank higher than big businesses. It’s not uncommon for a page on a small business’s site to rank higher than a page on the site of a big, national company.
  20. Know where you’re ranking. Within Google Webmaster Tools, go to ‘Traffic’ and then ‘Search Queries’ to check where your site is ranking for keywords.

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