Keyword research
There is a great tool available that allows
you to check out the highest cost-per-click (HCPC) keywords for Google AdSense,
allowing you to write content with the highest-paying keywords in mind. It is
the Google Adwords Keyword Tool and it allows anybody to view the highest CPC
keywords, for free, without having to log in or sign up. It was created to help
people come up with new ideas for their AdWords campaigns, but you can use it
to see which AdSense keywords will pay you the most so you can target your
site's content for high CPC and generate higher advertising revenue. This topic
will show you how to find these keywords with the AdSense preview tool and how
to use that information to increase your cost per click.
The AdSense preview tool is ABSOLUTELY FREE
and is hosted by Google. I will show two
important things in this topic.
First we will run a preliminary check
against your website's current content to see the highest paying keywords
related to your current content.
After that we will explore individual keywords
to find the very best keyword combinations and phrases so you can write new
content (and rewrite old content if you wish) to display AdSense ads that pay
much more than your current ads.
Finding the Highest Paying Keywords for
Your Current Website Articles
First you need to figure out what keywords
Google has targeted for your current website. Then you can use this information
to tweak your current content to display higher-paying keyword ads.
1.
Browse to Google's Keyword Tool
2.
Select Website Content
3.
Enter your website URL (you can also enter a specific web page)
4.
Click Get keyword ideas
5.
Select Show All from the dropdown box
6.
Make sure Group keywords by common terms is checked
7.
Under Calculate Estimates using Max CPC: select $USD (or whatever currency you
use)
8.
Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9.
Click Recalculate
10.
Now the columns below will display the estimated cost per click (CPC) for each
keyword!
11.
Click the column title Estimated Avg. CPC to sort by price. Click it one more
time to sort from highest to lowest.
12.
You can now browse down the page to get an idea for which keyword phrases pay
the most amount of money
13.
Now you can go back to your current articles and rewrite bits of the content,
organizing phrases and keywords so they match up with the highest paying
AdSense keywords. This will make a big difference, helping AdSense to place
similar ads that pay much more instead of low cost per click ads.
14.
If you really want to get serious, the ideal solution would be to enter the URL
of each article on your website and repeat this process, then rewrite your
content to match the highest paying adsense keywords for each page.
Finding New Keywords That Pay More Than
Your Current Keywords
Now that you have a good idea of what your
website is currently capable of, it is time to explore new keywords. You'll be
able to find keywords and keyword combinations that you aren't currently using
to raise your CPC even higher.
1. Browse to Google's Keyword
Tool
2.
Select Descriptive words or phrases
3.
Enter a keyword or keyword phrase into the textbox
4.
Make sure the Use synonyms checkbox is checked
5.
Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
6.
Select Show All from the dropdown box
7.
Under Calculate Estimates using Max CPC: select $USD (or whatever currency you
use)
8.
Enter 100 in the empty box (or the equivelent of $100USD in your currency)
9.
Click Recalculate to display the estimated CPC for each keyword
10.
Click the column title Estimated Avg. CPC to sort by price. Click it one more
time to sort from highest to lowest.
11.
{cbauthor}You can now see several keyword phrases, ordered by highest CPC. You
can go back and adjust your existing articles to contain some of these higher
paying keyword phrases, and use these phrases for content you write in the
future.
12.
For all future content you write, do a little research with this tool to find
the best keywords available before you write your articles. You can make subtle
tweaks to your content keywords to drastically increase your CPC and overal
AdSense revenue. You can also use this tool to find profitable topics, and base
your articles on the higher paying keywords.
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