Pay-Per-Click (PPC)
Pay-Per-Click
(also known as Pay-Per-Placement or Pay-Per-Performance) search engines
sellranking by keyword in an auction format. If you want to have a high ranking
you simply bid morefor that particular word. These results appear as Sponsored
Listings at the top or side of the regular listings. Whenever someone clicks on
your link you get charged.
The
advantage is you can get the exact ranking you want for the exact keyword you
want all inabout 24 hours. Traditional SEO can take months to take effect and
even then can not guarantee specific keywords. PPC ensures you are found for
your most important keywords and helps to deliver a steady stream of traffic to
your website.
Google Adwords – http://adwords.google.com
Yahoo Search Marketing – http://searchmarketing.yahoo.com
MSN Adwords - http://advertising.msn.com/home/home
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