Why are Search Engines important?
“88
percent of internet users find the web sites they're looking for through Search
Engines.
And
55 percent of experienced online shoppers primarily rely on a search engine
when
trying
to find a product to purchase online.”
- Jupiter Communications: Consumer Survey Data
”Search
engines have created more awareness for websites than all other advertising
combined
including banners, newspapers, television, and radio.”
- IMT Strategies
”Over
81% of search engine users find what they are looking for within the first
three
pages.
Sales leads made from keyword and phrase searches are the most qualified and
have
the
highest purchase probability.”
- Forrester Reports
An
effective online marketing campaign begins with solid search engine marketing.
For driving
new
sales to your website nothing else is as effective. Search engines have a
number of
advantages.
1. National and International audience
You
have people visit your site from all over the country and all over the world.
There
is no other method for targeting such a diverse group.
2. Inexpensive
Cost
per visitor and cost per sales it a fraction of offline print ads and lower
than any
other
online alternative including banner ads and email.
3. Highly Targeted
In
order to find you through a search engine a searcher must enter a keyword
that’s
on
website’s pages. They can enter your site directly to product pages. This is as
targeted
as you can get.
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