why search engine importent

Why are Search Engines important?

“88 percent of internet users find the web sites they're looking for through Search Engines.

And 55 percent of experienced online shoppers primarily rely on a search engine when

trying to find a product to purchase online.”

- Jupiter Communications: Consumer Survey Data

”Search engines have created more awareness for websites than all other advertising

combined including banners, newspapers, television, and radio.”

- IMT Strategies

”Over 81% of search engine users find what they are looking for within the first three

pages. Sales leads made from keyword and phrase searches are the most qualified and have

the highest purchase probability.”

- Forrester Reports

An effective online marketing campaign begins with solid search engine marketing. For driving

new sales to your website nothing else is as effective. Search engines have a number of

advantages.

1. National and International audience

You have people visit your site from all over the country and all over the world.

There is no other method for targeting such a diverse group.

2. Inexpensive

Cost per visitor and cost per sales it a fraction of offline print ads and lower than any

other online alternative including banner ads and email.

3. Highly Targeted

In order to find you through a search engine a searcher must enter a keyword that’s

on website’s pages. They can enter your site directly to product pages. This is as

targeted as you can get.