1. No SEO means no visitors from
search engines. If
you don’t do SEO then search engines can’t categorise and rank your site’s
pages.
2. Both on-site SEO and off-site
SEO are required. You
can’t achieve good results doing one without the other.
3. Start doing SEO now. The longer you leave it to
start, the further ahead your competition will be, and the harder it becomes to
rank higher than them.
4. Know your competition. Find out what the sites
ranking on the 1st page for the keywords that you want to rank for have done,
on-site and off-site, to get there.
5. No two websites are the same. An SEO strategy that
worked for someone else’s site isn’t guaranteed to work for yours because there
are so many variables.
6. SEO doesn’t have to be
expensive. You
can get big results on a small budget if you invest time in creating good
content and building online relationships.
7. SEO results aren’t instant. The results of SEO work
done today might not become apparent, and might not be credited by search
engines, for weeks, or even months.
8. The newer your website is, the
more patient you will need to be. It takes time to build authority and trust, and until
you’ve developed both, you shouldn’t expect to outrank older, more established
sites.
9. Never consider your website to
be finished. If
you want your site to continue to rank higher, attract more visitors and make
more sales, then you should always be adding to and improving it.
10. Adapt to algorithm updates. To attain and retain good
rankings you need to adapt your SEO strategy as search engines change and
improve.
11. You don’t need to submit your
website to search engines. They have evolved beyond the point of needing to be directly
notified when a new website, or page on a website, is created.
13. Don’t risk Google penalties. As they have a significant
share of the search market, a penalty from them results in a significant, and
often long-term, loss of visitors to your site.
14. Set-up and use Google
Webmaster Tools. This
allows Google to notify you of problems that they may find when they’re
crawling your site.
15. Set-up and use Google Analytics. To find out, among other
things, how many visitors your site gets, the keywords they use to find it, and
what pages they visit.
16. Set-up a Google+ page for your
business. Doing
so builds trust with Google and improves rankings for localised keywords.
17. Diversify your traffic sources. Google is a great source
of traffic but being 100% reliant on them for visitors puts you in
a vulnerable position.
18. Use Pay Per Click in addition to
SEO. If
you can afford to do both, then do both, as although PPC can be costly, you can
get visitors to your site straight away for any keywords that you want.
19. Low quality equals high risk. Low quality backlinks
and/or low quality on-site content can easily result in your site being
penalised by search engines.
20. Create content primarily for
people, not search engines. There’s no point creating content that ranks well if it
doesn’t help people, interest them, or persuade them to buy from you.
21. Remove duplicate content. You can be penalised for having
the same, or very similar, content on multiple pages of your site.
22. Remove, merge or add to pages
with little content on them. Having lots of content-light pages, with short page view
times, can result in search engines downgrading all of your site’s keyword
rankings.
23. Don’t copy content from other
websites. If
search engines find that content on your site has been taken from elsewhere
they will downgrade rankings for the pages with the copied content on them or
completely remove those pages from their results.
24. Claim authorship of your
content. Linking
your Google+ account to your content improves both rankings and
click-through-rate.
25. Ensure your content is good
enough to be on the 1st page. If
your content isn’t better than the content already on the 1st page for a
keyword then your site doesn’t deserve to rank there.
26. Make your content engaging for
visitors. The
more engaging it is, the longer people will stay on your site, and high viewing
times signal to search engines that your site deserves good rankings.
27. Create videos. They increase the amount
of time that people spend on your site and also allow you to get links from
video sharing sites.
28. Create
stats/charts/graphs/infographics. People are more likely to share and link to these types of
content than to plain written content.
29. More content equals more
rankings, more visitors and more sales. Search engines reward, and visitors trust more, sites that
are filled with lots of pages of good quality content.
30. Add a blog to your
website. Doing
so makes it quick and simple to add new pages of content.
31. Create content to post on other
websites and blogs. People
are much more likely to link to you if you provide them with content to use on
their site.
32. Balance creating content with
marketing content. If
you create content without marketing it then people will struggle to find it,
and if they can’t find it they can’t link to it or share it.
33. Write a unique, descriptive
title for every page. Within
65 characters you need to make the topic of a page clear to both humans and search
engines.
34. Write a unique, descriptive meta
description for every page. Within 160 characters you need to describe the topic of a
page in a way that persuades people to click on your site instead of the other
sites listed in the search results.
35. Research keywords before
optimising for them. If
you choose the wrong keywords, regardless of what you do for on-site and
off-site SEO, you’ll get very few visitors and/or visitors who don’t convert
into sales.
36. Use Google’s Keyword Tool. It provides a good list of words
and phrases related to the keyword ideas that you enter into it.
37. Get keyword ideas from other
people. They (customers,
suppliers, partners, friends, etc.) see your business differently to you and
may associate different words and phrases with it.
38. Target relevant keywords. The more relevant your
keywords are, the easier and quicker it is to rank for them, and the higher the
percentage of visitors who will become buyers.
39. Target keywords with commercial
intent. You
want visitors who are ready to spend money rather than those who are just
looking for information.
40. Long-tail keywords are a great
source of traffic. It’s
quicker and cheaper to rank for longer, specific keyword phrases, and more than
40% of searches are comprised of four or more words.
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