SEO TOOLS
Below is
a mix of some of the most popular and comprehensive search marketing tools that
both Best Rank and other 3rd party websites offer. Each tool is organized into
logical sections to make things easier to understand:
Sponsored
by Best Rank, Win the Web is
an internet marketing podcast about social media and SEO for marketers,
business owners and other professionals interested in social media and SEO
tips. The goal is to make the show useful and entertaining for casual internet
users and advanced online marketers alike.
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Subscribe to Win the Web on
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Check Your Website’s Keyword Rank
The
following tools will help you determine at which position(s) your website ranks
in the major search engines (Google, Yahoo!, Bing) results pages for a given
keyword phrase.
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Advanced Web Ranking – A java-based application
that costs $99/year, has the ability to track keyword rankings over time, and
export data into XML format.
Keyword Research Tools
Find out
what your customers are searching for using these keyword research tools,
finding what keywords they use and how often they search. You can even see at
what times they search based on seasonal trends.
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Google’s Adwords keyword tool has fairly accurate search volume numbers and can be seeded
with a website URL to generate reports from (if you wanted to look at a
competitor’s keywords). You could also look at your existing
webpage’s keywords and cross references that data with search volume numbers to
show you relevant keywords that you are not already using, good for expanding
that page or creating similar pages on your site.
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Our very own Organic SEO Click Distribution
Calculator tells you how much traffic (and revenue, optionally) a particular
keyword might send to your website at a given position (1-10) on Google’s
results pages. This tool is great to see how much you *could* make if you were
to get to X position.
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Google Trends lets you see keyword trend
data over time, a great tool for understanding if a keyword is a good candidate
for organic or PPC search campaigns.
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Keyword Discovery and Word Tracker are two
excellent paid programs that also offer free tools for keyword research. Both
services are good for mining long tail keyword phrases.
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