PPC TOOLS
Pay Per
Click allows you to purchase important keyword impressions and track the
results of your tests to understand how well they convert, which helps you
focus your organic SEO strategy on the most lucrative keywords. Try these free PPC
management tools.
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Google’s Traffic Estimator shows an
estimated value for each click for a given keyword on their AdWords program.
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Google Adwords preview lets you run a mock Google search without counting as an ad
impression, good for testing how your ads or how your competitors’ ads show up
for various searches.
WEB SERVER Tools
Troubleshoot
or just make sure that your web server is configured to be search engine
friendly.
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Check webpage status codes – To
find out if a web page is being redirected and what kind of redirect it is
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Xenu Link Sleuth - Good for checking broken links and improper redirects
that might be happening on your site.
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Google Webmaster Tools has a
host of cool features from error page reporting to broken links to most popular
inbound organic search queries to inbound links, etc.
Analytics and feedback tools
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Google Analytics is a free tool from Google
that reports on website usage including organic and paid keyword traffic, most
popular content, visitor profiles, etc. Just install a snippet of javascript
code on the pages of your website that you want to track and you’re tracking in
no time. This tool now even reports traffic in real time! The
downer for this tool is that it stopped reporting most organic keyword traffic
in late 2011, part of Google’s privacy policy changes.
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Mint Analytics is a paid web analytics
tool similar to google analytics except that you install this web app on your
server and you get data (feedback) in real time. Mint analytics can be great
for social media and time-sensitive
campaigns that need precise execution.
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