Friday, May 10, 2013

Keyword research




There is a great tool available that allows you to check out the highest cost-per-click (HCPC) keywords for Google AdSense, allowing you to write content with the highest-paying keywords in mind. It is the Google Adwords Keyword Tool and it allows anybody to view the highest CPC keywords, for free, without having to log in or sign up. It was created to help people come up with new ideas for their AdWords campaigns, but you can use it to see which AdSense keywords will pay you the most so you can target your site's content for high CPC and generate higher advertising revenue. This topic will show you how to find these keywords with the AdSense preview tool and how to use that information to increase your cost per click.

The AdSense preview tool is ABSOLUTELY FREE and is hosted by Google.  I will show two important things in this topic.
First we will run a preliminary check against your website's current content to see the highest paying keywords related to your current content.
 After that we will explore individual keywords to find the very best keyword combinations and phrases so you can write new content (and rewrite old content if you wish) to display AdSense ads that pay much more than your current ads.


Finding the Highest Paying Keywords for Your Current Website Articles

First you need to figure out what keywords Google has targeted for your current website. Then you can use this information to tweak your current content to display higher-paying keyword ads.

   1. Browse to Google's Keyword Tool
   2. Select Website Content
   3. Enter your website URL (you can also enter a specific web page)
   4. Click Get keyword ideas
   5. Select Show All from the dropdown box
   6. Make sure Group keywords by common terms is checked
   7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
   8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
   9. Click Recalculate
  10. Now the columns below will display the estimated cost per click (CPC) for each keyword!
  11. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
  12. You can now browse down the page to get an idea for which keyword phrases pay the most amount of money
  13. Now you can go back to your current articles and rewrite bits of the content, organizing phrases and keywords so they match up with the highest paying AdSense keywords. This will make a big difference, helping AdSense to place similar ads that pay much more instead of low cost per click ads.
  14. If you really want to get serious, the ideal solution would be to enter the URL of each article on your website and repeat this process, then rewrite your content to match the highest paying adsense keywords for each page.

 
Finding New Keywords That Pay More Than Your Current Keywords

Now that you have a good idea of what your website is currently capable of, it is time to explore new keywords. You'll be able to find keywords and keyword combinations that you aren't currently using to raise your CPC even higher.

   1.  Browse to Google's Keyword Tool
   2. Select Descriptive words or phrases
   3. Enter a keyword or keyword phrase into the textbox
   4. Make sure the Use synonyms checkbox is checked
   5. Type the CAPTCHA word into the bottom textbox and click Get keyword ideas
   6. Select Show All from the dropdown box
   7. Under Calculate Estimates using Max CPC: select $USD (or whatever currency you use)
   8. Enter 100 in the empty box (or the equivelent of $100USD in your currency)
   9. Click Recalculate to display the estimated CPC for each keyword
  10. Click the column title Estimated Avg. CPC to sort by price. Click it one more time to sort from highest to lowest.
  11. {cbauthor}You can now see several keyword phrases, ordered by highest CPC. You can go back and adjust your existing articles to contain some of these higher paying keyword phrases, and use these phrases for content you write in the future.
  12. For all future content you write, do a little research with this tool to find the best keywords available before you write your articles. You can make subtle tweaks to your content keywords to drastically increase your CPC and overal AdSense revenue. You can also use this tool to find profitable topics, and base your articles on the higher paying keywords.

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